Kerry spent the majority of her over two decades long marketing communications career either building her own international communications management firm with a partner or working with major agencies and brands, before deciding to take her extensive channel neutral marketing experience working with government, consumer packaged goods, quick service restaurants, not for profit, and other private sector clients and marrying it with her brand strategy experience to form a unique consulting group. Kerry has worked internationally with The Governments of Barbados, The Bahamas, South Africa, Cayman Islands, the Philippines, Turks and Caicos, (and domestically with) Alberta, Ontario and Canada in a variety of sectors including tourism, international business, economic development and trade, education and healthcare.
On the private sector front, she has worked with professional services firms, banks and other financial services firms, consumer packaged goods and quick service restaurant companies, retailers, and more hotel companies than she can remember!
Her not for profit work includes work with Special Olympics (World Winter Games), The Canadian Breast Cancer Foundation, World Vision, Jewish General Hospital (Montreal), The Power Plant and many others. She is also a contributing blogger for The Huffington Post Canada with her blogs Rebrand and Reboot Yourself.
Kerry has extensive experience in developing and implementing traditional marketing strategies and plans with digital, interactive, social media and mobile delivery channels and speaks frequently on brand strategy, reputation management, and demographics in the digital age.